Back when the Internet was still in its infancy, the main goal of websites was to look as nice as possible. Emphasis was placed on graphics and imagery, Flash treatments, and other aesthetically pleasing effects. But as more and more online businesses learned about the merits of search engine optimization, they realized looking good wasn’t the most important aspect of marketing their product or service—in order to reach as many consumers as possible, they would have to strike a careful balance between sexy and smart.
As “SEO” quickly became the top industry buzzword, the landscape of web design experienced a substantial shift. Aesthetics are still important, but playing nice with search engines is critical to increasing organic traffic. Today’s online companies need sites that sustain brand identity and resonate with customers while catering to the quirks of the major search engines.
Our South Florida web designers can help you remove any existing design elements that are serving as barriers to search engines, such as excessive graphics and confusing navigation. We retain a team of forward-thinking web designers who possess a blended knowledge of what makes a site visually appealing to consumers and also what makes it more palatable to search engines.
We’ll assist you with every step of the web design process, from brainstorming concepts to end user testing:
- Analyzing your current site, or your concept and vision for a brand-new site
- Reviewing your competitors’ sites and making recommendations for best practices
- Identifying top-performing keywords to include in your site’s content
- Helping you determine what type of site architecture and navigation to use
- Generating code in the most appropriate language (i.e. HTML, JavaScript, PHP, etc.)
- Writing compelling, search-optimized website copy that caters to both search engines and potential buyers
- Creating CSS style sheets and templates
- Ensuring W3C compliance
- Striking a smart balance between graphics, Flash, and text